INAX

INAX

The Ambience of Beaux JaponicaThe Ambience of Beaux Japonica

Ambience is a key dimension of the living environment that only appears through the interaction of the inhabitant's sensibility with the various elements that establish the surrounding space's look, feel and personality.

Ambience is a key dimension of the living environment that only appears through the interaction of the inhabitant's sensibility with the various elements that establish the surrounding space's look, feel and personality.

INAX looks to create ambience through a distinct vision, texture and form that is based on the company's origins and historical craft aesthetics. This essence is not simply a design that suggests or uses Japanese motifs; it is a contemporary expression of a time-honed and honored artisan vision that is borderless, which we call Beaux Japonica. Come explore how this concept is realized by INAX, Japan's leading manufacturer of tiling, building materials and sanitary fixtures.
The three defining values of Beaux Japonica

Beaux Japonica manifests itself in creative and practical application to product development and refinement.
This essence is design that is characterized by the following attributes.

Design that Beckons

This value expresses the focus of INAX on creating truly intriguing design that draws more than your attention. Exceptional design creates environments that compel you to touch, to open, to seek and to try. Textures, colors, shapes and functions blend in an amazing array. At the heart of INAX design is the desire to link your sense of wonder with discovery, resulting in spaces that evoke moods and create experiences.

Craftsmanship that Awes
This goes beyond surface experience. The concept of Beaux Japonica speaks to the role of INAX as the modern steward of the craft that has won worldwide recognition for Japan's artisans. The most innovative technologies find new meanings through startling and detailed applications. This uncompromising commitment to exceed expectations is the basis for the high standards, durability and quality found in every INAX product.
Function that Harmonizes
This value expresses more than simple product utility. Unlike museums purely for viewing, living and working environments require practical functions that sometimes clash with aesthetic desires. Often, the solutions are uneasy compromises that cry for better balance. INAX creates both simple and complex responses to buildings, interiors and bathrooms that go beyond the look and feel of a particular space to integrate functional benefits that include enhanced comfort, health and environmental protection.
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