INAX Global Website | Corporate Profile

"Uncompromising Pursuit of Quality." As I was named president of INAX Corporation, these words were the first that came to mind. In 1985 the company called "Ina Seito Co., Ltd." became INAX Corporation. At the same time, the company established its INAX 5 corporate philosophy. Each of these five guiding principles stems from the desire to "pursue an excellent company." Create products of superior quality; pursue quality in every aspect of every job; create an environmental aesthetic.

This philosophy culminates in customer and employee satisfaction. It is both the fundamental starting point and the guiding light of our business activities. How deeply we embrace the INAX 5 philosophy in our business activities today is nothing short of the ideal to "pursue quality in every activity of INAX."

Pursuit of Quality in Two Steps

I believe the pursuit of quality consists of two tasks. The first is the fundamental assurance of product performance, reliability and other basic, universally accepted standards of quality. As a business, we must continue to pursue basic and universal quality in the four areas of product, operation, service and management.

The second task consists of achieving a compelling level of quality unique to our company, an appeal that is inextricably tied to our brand. A key contributor to this is our long-standing involvement in presenting cultural activities to the public. Our business areas demand that we have a deep understanding of our customers' cultures, the inherent beauty of the cities and countries they live in. This relationship between economic activities and cultural activities is close yet distinct, and is also the genesis of the INAX philosophy of product/value creation.

At our core, we believe that a company must be a cultural as well as an economic institution. Our belief in the need to build a culturally relevant business stems from the fact that when customers in a mature society select products, they look for cultural context in addition to utility and value. In providing vital cultural and economic resources, we strive to reflect the essential spiritual, emotional and cultural fundamentals of humanity.

The Ambience of Beaux Japonica

At present, INAX carries out most of its business activities within the Japanese market, but at a broader level, we also support the development of new and attractive living standards for the next generation of global citizens. We seek to be unique and have individuality. Our pursuit of a distinctive INAX quality will result in original products and services reflecting a uniquely Japanese living aesthetic that draws global interest. This will establish a value proposition that will be universally recognized as coming only from the INAX brand, and will underscore our worldwide appeal. We have coined the phrase, "The Ambience of Beaux Japonica" to capture the essence of our commitment.

There are many different ways to calculate the benefit or cost of a corporate activity. At INAX, we believe that the most important indicator is the expectations of our customers - something that can't be represented by numbers alone. This focus will never change.